
Adam Howell
19 · South West · Cat 1 / Elite racer
“The training they set is flexible with my work and lifestyle and makes it a lot less stressful.”

Weekly 1:1 calls. Personalised plans. Event preparation.
Arrive on the start line with a plan.
0+
Coaching calls
delivered
0+
Training miles
prescribed
0+
Events
analysed
0
National round
wins
100%
Athlete
PB rate
0 yrs+
Longest coaching
relationship
A small roster by design — every athlete gets our full attention
How much it costs
Monthly coaching
£120/ month
Cancel any time. No setup fees. No contracts.
No commitment. Just a conversation.
Everything included. No tiers.
Targeting an event
Sportive riders and amateurs who want structure, confidence, and a clear plan for the season.
Racing seriously
Club riders through to elite-level racers. The same rigour that took our athletes to national wins.
Who you'd work with
The methodology that took athletes to national wins and European racing — applied with the same rigour to sportive riders and recreational cyclists.
Ex semi-professional cyclist. Course analysis, race tactics, and making data human. Core belief: the body isn't a machine, and coaching should never hurt someone.
The science and structure behind everything we build. Elite cycling development and periodisation — the methodology that took Jess to national wins and European racing.
From our athletes
Results across road, gravel, and MTB — from elite race wins to first sportive finishes. Every athlete, the same process.

Adam Howell
19 · South West · Cat 1 / Elite racer
“The training they set is flexible with my work and lifestyle and makes it a lot less stressful.”

Katie Scott
Elite · Women’s road & cross
“There is a lot more to it than just training sessions and numbers — the holistic support is truly unique.”

Travis Bramley
Gravel specialist
“They genuinely care about my performance and well-being.”

Jess Finney
Elite · Road & MTB
“Sweet spot and training based on FTP never worked for me. Discovering how my body actually worked suddenly transformed my training.”

Matty Houlberg
U23 · Road
“Concentrate on what matters — keeping my training purposeful and simple.”
During weekly meetings, they have used a scientific approach to training. They also support me with pre-race tactics and other technique-based aspects of the sport. They provide much more support than just a training plan, massively helping me to progress with the psychological aspect that comes with training, racing, and life balance. They’re always friendly to talk to and happy to explain what each training session is for, and work with me and my ideas.

Paul Marsden
MTB · Age group racer
““Those who know, do. Those that understand, teach.” With Jess I have both — teacher and doer.”
As someone with a job that keeps me on my feet and involves unpredictable hours, having ongoing support and guidance has taken away the stress of trying to manage my schedule on my own. Their flexibility and willingness to make regular adjustments to my training week have been a game-changer.
Sound familiar?

“I'm training more but improving less.”
You pushed through the early gains. Now the same effort gives less back. That's not a motivation problem — it's a structural one.

“I can't tell if I'm tired or just unfit.”
When every session sits in the middle, nothing is easy enough to recover from and nothing is hard enough to improve you. The grey zone is where progress goes to die.

“I've read everything and I'm more confused.”
Polarised, pyramidal, sweetspot, threshold — every article contradicts the last. More information didn't bring clarity. It brought noise.

“I train well, but I don't get results.”
Understanding your goal and its demands and how that translates to your strengths and weaknesses is the key to success. It's not just about the work you do.
How we see it
You can't shout at flowers to grow.
You tend to them — the right conditions, consistently applied. Training works the same way. Not harder. Better timed.
How we think about training →Marginal gains only apply when you've already made the massive gains.
Most cyclists are optimising the 1% before they've nailed the 99%. We start where it actually matters.
Learn your engine — how it runs, what makes it tick, what breaks it.
Sweet spot and FTP-based training didn't work for you? It's not the effort. It's that nobody showed you how your body actually responds.
What you actually get
Get a coach who understands your life, your season, and where you’re actually trying to get to.
Every week, without exception

The weekly call is where training gets made — not scheduled. We look at how the week actually felt, what the numbers showed, and where the gaps are.
Plans tell you what to do.
We figure it out together.

The limit of data

The data flags something — but can’t explain it. One question changes the whole prescription.
Was it…
Data narrows the question.
Conversation answers it.

What we actually measure

Fatigue, anxiety, motivation, life stress — none of these appear in a power file. But they shape everything about how your body responds this week. When the data and the feeling disagree, the feeling usually wins.
It won't show in the data.
But it shapes your whole week.

What you leave with

By the end of the call, you know exactly what the next seven days look like — and why. Not “follow this plan” — but “here’s what we’re building, and here’s the reasoning.”
No more second-guessing.
A week with logic you can feel.

Common questions
Apps prescribe sessions. We prescribe weeks — and we listen. Every Monday we have a real conversation about how last week went, what's coming up, and what needs to change. No app can hear the difference between 'I'm tired' and 'I'm cooked'. If you already know how to execute a session, the gap isn't more sessions. It's context.
No. Power and heart rate help narrow the question, but they don't answer it. We've coached athletes from £500 setups to full aero kit with the same rigour. If you have data, we'll interpret it. If you don't, we'll work with feel — and that's a rich data source in its own right.
That's exactly why the weekly call exists. Life happens — work trips, kids, colds, bad weeks. A generic plan doesn't account for any of that. We rebuild the week around what's real. Missing days isn't failure; it's information we use to adapt.
Yes. Most of our athletes aren't racing in any formal sense. They're training for sportives, for fitness, for the ride of their life next summer, or just because they want to feel strong on the bike. Performance doesn't mean racing. It means improving at whatever you've chosen to improve at.
The first few weeks usually bring more clarity than fitness — you'll understand what you're doing and why. Meaningful fitness change typically shows up at 8–12 weeks, with bigger gains over 6 months as the foundations compound. We're playing the long game. Most of our athletes stay with us for years, not months.
Monthly rolling, cancel any time. No contracts, no lock-ins, no setup fees. If it stops being useful, it stops being paid for. We want you working with us because it works, not because you signed something.
Two ways. First, book a free 20-minute call — we'll talk through where you're at and whether we can help, and you can get a feel for how we work. Second, take us up on a free course analysis for any event you're targeting. Either route, you'll see the quality of thinking before you pay anything.
From the journal
Ready when you are
Twenty minutes is enough to work out whether we're the right fit. No obligation, no hard sell — if it's not right, we'll say so.
Pick a time that works for you. Jamie or Jess will call you back — no prep needed, just a chat about where you are and where you're headed.
Prefer email? hello@qdoscoaching.com